Branding & Package Design
ALIENWARE
A close encounter of the branding kind
the challenge​
​
Alienware caters to video game enthusiasts who are in the market for high-performance gaming PCs with striking design. Moving from a direct-sale-via-the-internet business model to one that included retail stores, Alienware approached JAM to develop a brand platform to succeed in this new environment.
the solution​
​
JAM conducted a review of the company’s forthcoming product designs, and dove into the mind of the gamer's world.
​
The result led to the new platform of "Alien Tech," supported through the structure of the packaging and graphic branding. The “alien” engineering was communicated by incorporating a ghosted illustration of the alien’s eyes, pressing through the packaging surfaces, enhancing the mystique of Alienware’s gaming products.
 |  |  |
|---|
the results
​
• The rebranding was a huge success, with sales increasing 30%.
